4 Ways Digital Twins Boost Sales for Hospitality and Leisure
Digital twins are the next frontier in customer experience, improving how guests select, plan, book and build their dream vacation. Digital twins set the stage for delivering a seamless brand experience.
Sales teams can leverage digital twins to simplify event planning and ensure everything is ready when customers arrive. They can also help marketing teams understand visitor behaviour better, so they can run more effective campaigns.
Digital twin marketing is a new way of thinking about how you can use technology to improve the customer experience. They digitally represent your business and its assets, including people and processes. They allow you to track the complex interactions between these elements, giving you greater visibility into where you should allocate resources and operational a real-time activity.
In this article, we explore four ways digital twins boost sales for hospitality and leisure:
- Capture customer data
- Plan more effective marketing campaigns
- Enhance the customer experience
- Tell your brand story
Digital twins capture customer data
Digital twins have the potential to transform businesses by harnessing the power of data and providing insights into customer behaviours.
Digital twins can help you better understand your guests and their behaviours. The more you know about your customers, the better equipped you are to provide them with a personalised experience.
Sales teams can leverage digital twins to capture customer data such as preferences or purchase history. Marketers can also use them to personalise marketing messages and increase conversion rates by sending relevant offers based on past purchases or behavioural patterns.
Digital twins simplify event planning and management
For event planners, digital twins help to simplify the process.
Planning is easier: Digital twins enable accurate data collection and analysis, significantly reducing the time it takes to plan an event. The more precise data you have about your space, the faster and more efficient planning will be for you.
Planning is collaborative: Digital twins are accessible to all parties involved in an event’s planning – from location managers and venue owners to suppliers and service providers – meaning that no individual is responsible for accurately representing what takes place.
This encourages a better working relationship between all parties involved in events management, which means they will be more willing to share information openly, making it easier for everyone involved in managing an event to collaborate effectively.
Planning is efficient: Once created and shared among relevant parties, digital twins provide real-time access so that changes made by one party can be live to manage an event (such as venue staff). This allows them to see what needs doing at any given moment without relying on verbal instructions or written notes, helping save time by streamlining the process.
Digital twins enhance the customer experience
The customer experience is an essential part of every hotel or resort, something that sets your hotel apart from others and can significantly impact business. A digital twin is a perfect tool for enhancing the customer experience.
Here’s how digital twins can improve, enrich, and personalise the customer experience:
Enrich it by allowing visitors access to all information about what is happening locally, like special events occurring nearby or where the best places are within walking distance where there will be less noise (or traffic).
Personalise it by giving guests highly personalised experiences based on past preferences and interests. Every stay feels like something new, even though everything else remains consistent throughout every visit.
Enhance it by letting customers choose what they want to do and when they want to do it. For example, suppose you are running a restaurant at your hotel: a digital twin could allow guests to select their seating arrangements on a media device instead of having someone at the reception make all those decisions for them.
Digital twins are a powerful brand storytelling tool
Digital twins are also a powerful brand storytelling tool. A digital twin is essentially a 3D rendering of your hotel or resort, and your marketing team can use it to tell the story of your brand, products and services, customers, and employees.
Digital twins allow you to show off what makes your venue unique, such as your eco-friendly initiatives or locally sourced ingredients in the restaurant. Digital twins also make it easy for you to share this information with guests through virtual tours that showcase the various aspects of your property (like rooms and restaurants) and its surrounding environment (such as nearby attractions).
In addition to being an effective marketing tool for hospitality businesses like hotels, resorts and casinos, digital twins provide real value by saving time on logistical issues before check-in, such as double-booking rooms or faulty equipment during maintenance checks.
Closing thoughts
The future of digital twin marketing will be much like the present. These virtual tools are changing how people work and serve customers, making brands more knowledgeable, engaged, and able to adapt quickly with an ever-more refined level of service.
Digital twins are online representations of physical locations that enable users to explore these places remotely. What you can do with them depends on their level of interactivity and immersion.
Digital twins are the next frontier in customer experience, improving how guests select, plan, book and build their dream vacation. Digital twins set the stage for delivering a seamless brand experience.
Sales teams can leverage digital twins to simplify event planning and ensure everything is ready when customers arrive. They can also help marketing teams understand visitor behaviour better, so they can run more effective campaigns.
